The book also addresses the reasons why current language textbooks, whether they are for a global language such as English or for a smaller one such as Catalan, frequently tend to transmit a similar neoliberal worldview. The results suggest the textbooks prioritize and promote the construction of an entrepreneur and consumer identity among learners. The book discusses the impact of neoliberal ideology on Catalan textbooks.

The analytical model proposed is applied to textbooks for teaching a non-global language, Catalan. It develops a multimodal critical approach to examination of content in language textbooks in relation to social class and neoliberal values and practices. Drawing on insights from Karl Marx, Critical Theory and Critical Pedagogy, this book contributes to an emergent turn to political economy in applied linguistics, providing a comprehensive framework to analyze the links between neoliberalism and language-teaching textbooks.

Thus, a cultural product common in our language classrooms, the textbook, contains traces of the current phase of capitalism, neoliberalism. This book argues that the force of capitalism is currently strong enough to appear in all areas of our existence.

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